Unique Experience for Dog Lovers
Pet Care by Alice is superior to any other dog boarding facility
currently available to dog owners. Most kennels have cages that
dogs enter and never leave for most, if not all of the day. They
can be crowded, unattended, and full of uncared for dogs that never
get a breath of fresh air. What Alice provides is not a kennel,
but rather a true home away from home for your dog. Immediately
upon arrival. each dog is carefully monitored. Socializing and loving
are encouraged. All doggie guests get lengthy, escorted walks outdoors,
three or more times a day. No other dog care facility provides the
level of service, and attention to detail that Personalized Pet
Care by Alice delivers.
This is why Alice is known as the DoggieDiva
doggie guests are invited to become part of her homey space and
share special times with some very special guests, Kasha, Hootie,
Bingo, Bandit, Zorro, and let's not forget "Charlie (the) Bird,
and Huey and Dewey the Love Birds. Alice and her hand picked staff
provide an abundance of love and care and whatever special attention
your dog may require. Whether your dog has special feeding requirements,
medical needs, or unique walking habits, Personalized Pet Care by
Alice will make them feel right at home.
provides a delightful home away from home to her overnight guests,
who quickly feel completely relaxed and at ease.
has been referred to as a "Doggie
Bed and Breakfast" by a New York City downtown
newspaper. The dogs definitely agree!
the DoggieDiva was featured
Morning America and Twice
on Eye Witness News
for her "Warm and Cozy"
approach to Doggie Day Care and Boarding,
for Day Care With a Special
Diva offers everything from limos to rescue help
Also seen in the New
York Daily News
on Saturday August 2, 2002
In the Critters Section
Traditional kennel alternative - Doggie
The DoggieDiva was in The Sunday New York Times
on February 15, 2004, in the City Section.
Most Recently, Linda
Lopez interviewed Alice The DoggieDiva
on CBS Television
click here for video
Reprinted from Newsday April 15, 2003 Edition
Day Care With a Special Touch
Diva offers everything from limos to rescue help
April 15, 2003
is Maggie's first time in a limo. In honor of the occasion, the
gleaming black tresses above each ear are crowned with a diminutive
"She'll lose them in two minutes," predicts Anne Ross,
standing outside her midtown building as she ushers Maggie toward
the white stretch parked across the street.
While this sounds like a prom sendoff, it isn't. Maggie is a dog,
and the big white letters across the tinted limo windows - "DoggieDiva"
- tell you everything you need to know about its passengers.
A little more than a month ago, Alice Moss, who runs the DoggieDiva
day care service (www.doggiediva.com) from the top two floors of
90 Ludlow St. in Manhattan, bought a limousine to drop off and pick
up her four-legged clients. The limo also is available for airport
runs, and vet and groomer visits.
Longtime clients such as Cynthia White are raving. "My dogs
adore the limo," says White, who lives in the financial district
and sends her two West Highland white terriers - Emma, 4, and Jamie,
8 - to DoggieDiva when she has to work long days. "They're
such New York dogs - little frou-frou taxi-riders. When they see
that limo, they jump right in."
Inside, they can watch TV or a video, "and there are long seats
so the dogs feel like they're on a sofa," says White. The limo
rides so smoothly, even carsickness-prone Emma is unfazed.
The Westies like the limo much better than the cargo van that preceded
it, confides White, who sees the irony: "Here are my dogs climbing
into the limo, and I'm going to be getting onto the subway in a
The luxury ride is just one innovation at this doggie day-care camp,
where none of the animals are kept in cages. Accompanied by Zorro,
her rescued Italian greyhound, Moss gives a tour of the Ludlow Street
digs: In one room, big dogs lounge; a black Lab yawns from the futon.
Yappy toys run through the hallway as Moss picks her way to an isolated
rear room, where two Japanese Chins tend to their litter of 3-week-old
babies. The owner, Moss says, had to leave town suddenly.
Upstairs, where Moss and her husband Alan live, still more dogs
congregate, including four more of theirs: two Papillons, an elderly
shepherd-whippet mix and Hootie, a former client whose owner "paid
for three days and then never picked him up."
Moss opens the door onto the rooftop garden, and the pack spills
out. Still more introductions are made: This cattle-dog mix belongs
to Stanley Kubrick's daughter. Sasha the Finnish Lapphund's owners
- Moss calls them "parents" - are in South Africa.
Day care at DoggieDiva costs $25 a day; for the limo service, add
another $5 in most parts of Manhattan. When the city gets to be
too much, Moss takes her dogs and some paying clients "on a
weekend retreat" to the couple's country house in upstate Columbia
County. If you prefer not to be landlocked, she also organizes cruises
around Manhattan for up to 20 dogs and their owners. "We provide
everything. Even the life preservers."
While day-care establishments like Moss' have become almost as common
as crosswalks in the city, this mom-and-pop shop on the Lower East
Side has an appealingly altruistic side. Currently, Moss boards
about 15 dogs for rescue groups, who send prospective owners to
meet them. There's Liberty, a beagle-pit mix from the South Bronx,
and Puffy, a bassett-shepherd mix who looks like Rin Tin Tin atop
And perhaps the nicest thing about DoggieDiva is that there isn't
a distinction between those well- heeled dogs and their down-on-their-luck
counterparts. Limo-riding Maggie, for example, was abandoned by
her owner along with another long-haired 6-year-old, Roxy, "because
he just didn't want them anymore," explains Ross, the barrette
wielder. Ross is fostering the two dogs for the rescue group Stray
from the Heart (www.strayfromtheheart.org), and hopes to adopt them
out together. Since she needs to leave town for a few days, the
duo is staying at DoggieDiva until she returns.
"Maggie! Roxy!" Ross calls encouragingly, camera poised.
After much hopping and sniffing inside, the two poke their heads
out for a happy-snap. Then the window rolls up, and the white limo